Marketing Manager - Choose Your Own Adventure
Company Overview:
Join our innovative publishing team dedicated to publishing the timeless Choose Your Own Adventure gamebook series (CYOA). We are a dynamic, purpose-built publishing house committed to bringing interactive storytelling to readers of all ages. CYOA books—starring you—engage, captivate, and empower readers to shape their own narratives, fostering imagination and a sense of play.
Position Overview:
We are seeking a Marketing Manager who is both a creative and strategic thinker to lead the marketing efforts for Choose Your Own Adventure. The ideal candidate will be passionate about CYOA, storytelling, and innovative marketing strategies. They will play a pivotal and important role in promoting our books to traditional book markets as well as expanding our sales into new channels. The Marketing Manager will also have a hand in the strategic development of new products related to our evergreen brand. We are a small company looking for versatile team players.
Responsibilities:
- Develop and execute comprehensive marketing plans to drive awareness, engagement, and sales of our Choose Your Own Adventure gamebooks across various channels.
- Collaborate closely with the editorial team to understand book themes, target audience, and unique selling points, translating these insights into effective marketing campaigns.
- Create compelling content for digital platforms, including social media, blogs, and www.cyoa.com, to engage our audience and build a loyal community of readers.
- Execute email communications with our growing list.
- Identify and pursue strategic partnerships with influencers, bloggers, book reviewers, and relevant organizations to amplify our brand reach and promote our books, while coordinating public relations outreach.
- Plan and oversee the production of marketing materials including catalogs (print and digital), special sales materials, promotional videos, graphics, and advertisements that resonate with our target audience.
- Coordinate marketing for trade shows with Sales Director.
- Monitor and analyze marketing performance metrics, including sales data, social media engagement, and email open rates, to measure the effectiveness of campaigns and optimize strategies accordingly.
- Stay informed about industry trends, emerging technologies, and competitor activities to identify new opportunities and innovative marketing tactics.
- Manage marketing budgets effectively, allocate resources efficiently, and ensure all initiatives are delivered on time and within budget.
- Manage product listings across the bookselling ecosystem, including but not limited to online marketplaces, bookstores, and e-commerce platforms, to ensure accurate product information, optimize visibility, and drive sales.
Qualifications:
- Bachelor's degree in Marketing, Communications, English, or related field.
- Proven experience (5+ years) in marketing, preferably in the publishing industry or related fields.
- Excellent written and verbal communication skills, with the ability to craft compelling copy and storytelling narratives.
- Strong understanding of and experience with digital marketing principles, including SEO, SEM, email marketing, social media management, and content creation.
- Demonstrated abilities with Adobe Creative Suite, with experience designing both print and digital marketing materials, as well as experience with Klaviyo & Shopify (or similar), Google Workspace and Microsoft Office 365.
- Experience with online ad campaigns across various platforms (e.g., Amazon Ads, Google Ads) involving innovation strategies to improve performance, reach new audiences, and maximize return on investment.
- Experience coordinating all aspects of marketing connected to 8+ trade shows annually, working in coordination with the Sales Director. This includes but is not limited to booth design, staffing, promotional materials, and post-event follow-up to maximize lead generation and brand visibility.
- Ability to manage relationships with outside contractors, including graphic designers, content creators, and marketing agencies, to ensure deliverables meet quality standards, deadlines, and budgetary constraints.
- Experience with Amazon Seller/Advantage platform, including keyword analysis and ad creation, is helpful but not required. Proficiency in marketing analytics tools (e.g., Google Analytics, social media analytics platforms) to track performance and derive actionable insights.
- Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
- Problem solver and collaborative team player with excellent interpersonal skills and the ability to build positive relationships with internal and external stakeholders.
Location:
This position is based in Waitsfield, VT, with the possibility of remote work.
How to Apply:
If you are passionate about crafting innovative marketing campaigns for a universally loved brand and book series, and want to be part of a dynamic team dedicated to promoting interactive books for kids and adults, we want to hear from you! Please email your resume, cover letter, and portfolio.
Join us in shaping the future of storytelling through Choose Your Own Adventure gamebooks!
Salary and Work Arrangement:
We offer a competitive salary commensurate with experience, skills, and qualifications. The salary range for this position is $75,000 - $90,000. Additionally, this role includes a hybrid work arrangement, allowing for flexibility in remote work. However, the Marketing Manager is required to be present in our North Central Vermont office for several days each month to facilitate collaboration and team engagement.
Benefits:
In addition to the competitive salary, we provide a comprehensive benefits package, including:
- Health insurance stipend and one week of sick time.
- 401K Retirement savings plan with employer matching.
- Generous PTO (4 weeks + Federal holidays).
- Professional development opportunities.
Chooseco LLC is an equal opportunity employer. We celebrate diversity and are committed to fostering a positive and inclusive work environment that promotes a healthy work-life balance. Our team values creativity, innovation, and collaboration, and we look forward to welcoming a new Marketing Manager who shares these values. Join us on this exciting journey!
